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Salon Prov represents freedom of style and expression, as well as an overarching theme of beauty and empowerment. For the logo, the client wished to capture a modern logotype, but also a digital illustration of two women linked together in support and power. The women represent the stylists at Salon Prov, Terra (left) and Brea (right). I made sure to include their respective personalities and aesthetics in the design.
Salon Prov Product Images
Note: these images will be featured on the website upon its completion.
My strategy for taking these photos involved the process of color coordination, strategic product placement, and making use of light and shadow. Photoshop was used to highlight the products and carefully craft the perfect scene for each photo with use of special design tricks involving color adjustment and lighting filters.